English

 Educational objectives:

To master the operation and management processes of cultural and artistic

institutions, as well as the sales processes and methods of art, and to have

theoretical knowledge and practical abilities in art criticism, art creation, art

activity planning and implementation, and art promotion.

Core Courses:

General History of Chinese Art, General History of Foreign Art, Art Exhibition

Planning, Digital Art Creation, Art Market and Media, Cultural Investment and

Management.

Employment direction:

Cultural and artistic institutions, cultural and museum units, art auction

institutions, publicity departments of enterprises and institutions, education industry, and other fields.